KANSAS CITY, Mo. – The North American Transplant Coordinators Organization (NATCO) engaged Dobies Health Marketing to conduct a brand audit earlier this year. The strategic healthcare marketing and branding experts at Dobies performed a systematic, board-directed review of the company’s branding efforts, which included a communications audit, an internal audit and an external audit. After […]
Kansas City, Mo. – As the organization prepares to go to market with a new homecare software solutions suite, Mediware Information Systems, Inc. has retained Dobies Health Marketing (DHG) for brand positioning and campaign development. In 2010 Mediware retained DHG for customer research to support pending homecare software acquisition initiatives, and DHG will now mine […]
Last year we developed a deck of 52 marketing tips and collected more from our peers at SHSMD. A big “thank you” goes to Lisa Crockett, Manager of Strategy and Business Development at Providence Health & Services for this month’s Healthcare Marketing Tip: “Before starting any marketing effort, think about what patients will experience.” Hospitals […]
Some people on Facebook are using the Status Update and Fan Page features to help improve their health…and even save their own lives.
Developing key messages can take time and patience, but by identifying the features, advantages and benefits (FABs) of your offering, you can ensure consistent, targeted messaging across all communication platforms.
