Mobile Health: Revolutionizing Technology at the Point of Care

Last week, we released a new white paper for one of our clients to highlight the growing use of mobile apps by specialty physicians. In tracking physician communication patterns over the past four years, we found mobile health technologies are steadily gaining ground as a preferred form of communication and information retrieval.

mHealth app usage among survey respondentsThe white paper explores a potential revolution in the application of technology to diagnosis and patient care. Of the 365 physicians who participated in our online survey, those who use mobile medical apps on a daily basis reported a difference in how they practice medicine – they use the apps to enhance at-the-bedside functionality, patient education, and even diagnostic capabilities. A breakdown of mHealth app usage among our survey respondents is shown to the right…

Read more

Healthcare Innovation Brings New Opportunities for Healthcare Marketers

Healthcare InnovationTechnology is rapidly changing healthcare. Mainstream devices can now go far beyond provider-patient communication and into specialized patient care, and things are just getting started.

In other words, what we’ve done so far with healthcare innovation pales in comparison to what we haven’t done…yet. For healthcare marketers, that means:…

Read more

Hospital Community Relations Directors Evolve to Chief Marketing Officers

With so many patient-facing changes in healthcare these days, it’s no surprise the role of the hospital community relations director is also changing. Once focused primarily on communications, advertising and outreach, today’s community relations directors now drive patient experience, hospital strategy and business development.

Maybe the person who manages community relations at your hospital has a new title, maybe not. Regardless, the purview of the position has expanded. At Dobies Health Marketing, we see three core responsibilities for hospital marketing officers:…

Read more

SHSMD Word Cloud Finds the Focus of Today’s Hospital Strategists and Marketers

In our last post, we talked about word clouds and their practical uses beyond the blog. This week, we’ll continue that discussion in lieu of our recent discoveries at SHSMD Connections 2011, an annual conference hosted by the Society for Healthcare Strategy & Market Development. The event was a meeting of the minds from all levels of hospital communications, and the word cloud was our way of learning more about what’s on their minds.

SHSMD attendees participated by entering today’s hot topics into our word cloud app. But what do the results tell us about the directions and challenges hospital marketers face as we head into 2012?…

Read more

Dobies Health Marketing is now Onspire Health Marketing!

X