Inside Dobies Health Marketing

Dobies Health Marketing Named Healthy KC Company for Third Straight Year

KANSAS CITY, Mo – For the third consecutive year, Dobies Health Marketing has earned certification as a Healthy KC company for excellence in workplace wellness.

The Kansas City-based healthcare marketing firm received Gold honors in 2018. This recognition comes from the Healthy KC Workplace Wellness initiative, a program created in 2014 by the Greater Kansas City Chamber of Commerce in partnership with Blue Cross and Blue Shield of Kansas City and other regional health and wellness leaders…

Dobies Health Marketing Launches Division Focused on Advancing Rural Health

KANSAS CITY, Mo. – Dobies Health Marketing, a strategy-first healthcare marketing firm, has launched dhmstudio+, a new division focused exclusively on the unique marketing needs of rural and critical access hospitals.

To keep pace in an evolving healthcare industry, rural hospitals and clinics must focus on improving patient experiences, delivering better outcomes and optimizing revenue opportunities. Future sustainability also requires greater emphasis on keeping people healthy, as opposed to the traditional focus on treating illness and injury. However, most rural hospitals and clinics face significant roadblocks along this path, including restricted budgets, limited internal resources and even provider shortages that limit the access they provide…

Adam Lee Joins Dobies Health Marketing as Client Services Manager

August 15, 2018/in Dobies Health Marketing News, Inside Dobies Health Marketing/by Dobies Health Marketing

Adam Lee, Client Services Manager

KANSAS CITY, Mo. — Dobies Health Marketing, a healthcare-specialized marketing, branding and advertising firm, has hired Adam Lee as its new Client Services Manager…

Students Gain Nutritional Know-How Through Apple a Day Program

April 5, 2018/in Inside Dobies Health Marketing/by Dobies Health Marketing

Cristo Rey Kansas City students show off the apples they received as part of the Apple a Day program.

April 4, 2018 – Dobies Health Marketing and Natural Grocers returned to Cristo Rey Kansas City today to educate high school students on healthy food choices. The Apple a Day program, which launched last year, pairs corporate sponsors with schools to provide apples and nutrition education to local children, teens and families…

Dobies Health Marketing Achieves Healthy KC Company Certification Again in 2017

October 9, 2017/in Dobies Health Marketing News, Inside Dobies Health Marketing/by Dobies Health Marketing

KANSAS CITY, Mo – Dobies Health Marketing, a healthcare marketing firm located in downtown Kansas City, has been certified as a Healthy KC Company for the second consecutive year. This recognition comes from the Healthy KC Workplace Wellness initiative, a program created in 2014 by the Greater Kansas City Chamber of Commerce in partnership with Blue Cross and Blue Shield of Kansas City and other regional health and wellness leaders.

“We are very proud to be among the growing number of local companies who are making workplace wellness a priority,” said Julie Amor, President and Chief Strategy Officer at Dobies Health Marketing, adding that the company’s mission is to inspire better health decisions locally, nationally and even globally. “That health-positive philosophy is deeply embedded in every aspect of our work and highly embraced in our culture.”…

Dobies Health Marketing Strengthens Strategy-First Approach with Appointment of New President

September 27, 2017/in Dobies Health Marketing News, Inside Dobies Health Marketing/by Dobies Health Marketing

Julie Amor, MHA, President & Chief Strategy Officer of Dobies Health Marketing

As Dobies Health Marketing celebrates its 25th year, the healthcare marketing and branding company, led by Founder and Chief Executive Officer Carol Dobies, has named Julie Amor, MHA, as President. Amor’s appointment further elevates the firm’s ability to deliver market-leading strategies and measurable results to its clients…

#ThrowbackThursday: A Look Back at 25 Years in Healthcare Marketing & Branding

September 21, 2017/in Dobies Health Marketing News, Inside Dobies Health Marketing/by Julie Amor, MHA

If you know me personally, then my enthusiasm for a ubiquitous trend like #ThrowbackThursday may seem out of character – but, then again, this is no ordinary Thursday. Later today, my team and I will graciously welcome many guests to our 25th anniversary celebration here at Dobies Health Marketing.

As a company, we have been creating healthier brands for 25 years and counting. It has been an amazing journey so far, one we are very eager to continue because we know the best is yet to come. Right now, healthcare is filled with extraordinary potential. An industry long known for slow change is now on the cusp of rapid reinvention. As the centuries-old paradigm of sick care transforms into lifecare, industry leaders everywhere are taking action to create healthier populations – making it their mission to keep people healthy rather than just being there to treat them when they’re sick…

Dobies Health Marketing Gives Back to Promote Better Health in Kansas City

December 21, 2015/in Inside Dobies Health Marketing/by Dobies Health Marketing

The holiday season is in full swing and things are busier than ever at Dobies Health Marketing. Despite all the hustle and bustle, we still manage to find time every year to give back and promote better health in our community through our annual holiday scavenger hunt.

Keeping with tradition, this year’s philanthropic team-building activity incorporated our three-part process for healthcare marketing: Discover, Connect, Promote. Like previous years, we split into teams to solve clues and determine which worthy cause Dobies Health Marketing would be supporting during this season of giving. However, this year’s event had a twist. Instead of traditional clues, each team received only a series of GPS coordinates to find four mystery destinations. The first set of coordinates brought us all to one place to kick off the festivities together – from there, each team hit their coordinates separately…

Giving Thanks for a Job Well Loved

November 26, 2015/in Inside Dobies Health Marketing/by Diane Morgan

I speak for all of us at Dobies Health Marketing when I say this: we LOVE what we do at work every day. As healthcare marketing strategists, artists, storytellers, brand-builders and more, we feel very fortunate that our work empowers us to make a difference. While marketers everywhere have the opportunity to strengthen brands and connect people to products and services, not every marketer can say inspiring others to make their health a priority is the driving force behind their strategies and communications. If we were marketing soda or rental cars, for instance, our work would bring results to our clients, but the overall impact wouldn’t feel as meaningful.

Carol Dobies touched on this very topic last week when she blogged about our mission statement and what drives our team to excel. In case you missed it, here’s an excerpt:…

Why Healthcare Marketing Matters to Me

November 9, 2015/in Inside Dobies Health Marketing/by Dobies Health Marketing

As a healthcare marketing professional, I am often asked what drives me—why I am passionate about healthcare marketing and why I think it is so important. The answer is simple: I care about my health and the future of our healthcare system, and I want to make a difference in people’s lives.

Like many healthcare consumers, I want access to information, products and providers that help me maintain my well-being—and I want it when I need it. Moreover, I want to know that if/when I have children someday, they will be able to find resources to meet their health and wellness needs. Healthcare marketing makes that possible…