creative communications Archives - Dobies Health Marketing

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Healthcare Marketers: Listen and Engage through Social Media to Learn About Your Audience

February 13, 2015/in Social Media/by Dobies Health Marketing

This week in our Healthcare Branding Series, let’s concentrate on the importance of listening and engaging with your social media audience.

To engage healthcare consumers who visit your website, you must know what types of content they want. If you’re unsure, try engaging them in various ways on social media, and listen to their feedback and input to gain insights that can help drive your digital content strategy. Here are some tips to get you started:…

Healthcare Marketers: Expand Your Reach with Online Videos

May 7, 2012/in Digital Marketing, Social Media/by Diane Morgan

In our last blog post, we discussed the importance of giving patients what they want to see on your healthcare provider website. As you plan your content strategies, think about the rapidly growing reach of online videos. They’re an effective way to build your brand by engaging your audience.

Check out these related insights from a health consumer study by Google and OTX:…

Lawrence Memorial Hospital Renews Commitment with Dobies as Healthcare Marketing Agency of Record

December 28, 2011/in Dobies Health Marketing News/by Dobies Health Marketing

KANSAS CITY, Mo. – Lawrence Memorial Hospital (LMH), a 173-bed, not-for-profit hospital in Lawrence, Kan., recently renewed its contract with Dobies Health Marketing as agency of record. Since 2008, Dobies Health Marketing has provided strategic marketing counsel to the hospital, along with the development and implementation of marketing campaigns that increase awareness of LMH services…

SHSMD Word Cloud Finds the Focus of Today’s Hospital Strategists and Marketers

September 27, 2011/in Healthcare Industry Trends/by Julie Amor, MHA

In our last post, we talked about word clouds and their practical uses beyond the blog. This week, we’ll continue that discussion in lieu of our recent discoveries at SHSMD Connections 2011, an annual conference hosted by the Society for Healthcare Strategy & Market Development. The event was a meeting of the minds from all levels of hospital communications, and the word cloud was our way of learning more about what’s on their minds.

SHSMD attendees participated by entering today’s hot topics into our word cloud app. But what do the results tell us about the directions and challenges hospital marketers face as we head into 2012?…

Word Clouds Put the “Fun” in Functional for Marketers

September 12, 2011/in SEM/SEO/by Diane Morgan

You’ve seen them on blogs as handy visual aids that spotlight keywords from page content. Word clouds make it easy for web surfers to determine if any given blog or post interests them enough to keep reading. But for marketers, word clouds offer communication tools that can be used outside the blog as well.

At their most basic level, word clouds make text on a page look more exciting than, well, text on a page. You can use them to convey data and information in a way that breaks the mold of standard presentation formats like slides, spreadsheets and pie charts…