Creative Advertising Archives - Dobies Health Marketing

Smart Media Buying in a Presidential Election Year

August 6, 2024/in Creative Advertising, Digital Marketing/by Dobies Health Marketing

Executing a successful advertising strategy – one that helps your organization maintain share of voice in a presidential election year – is no easy challenge. As political campaigns heat up over the summer into fall, it is essential to consider how political ad spending will impact, or should we say dominate, the advertising ecosystem you’re competing in.

Between 2020 and 2024, U.S. digital political ad spending has surged by more than 156 percent. Your digital spending needs to be surging at the same time. Why? Because digital programmatic media is driving the health market right now…

Dobies Health Marketing and Clients Receive High Honors for Advertising from Statewide to International

September 5, 2023/in Creative Advertising, Dobies Health Marketing News, Video Marketing/by Dobies Health Marketing

Kansas City, Mo – From international Tellys to national Asters and Healthcare Advertising Awards – and the prestigious Kansas Emerald Awards – Dobies Health Marketing and its clients are proud to achieve top honors for advertising excellence again this year.

“Because we focus exclusively on healthcare, we genuinely share our clients’ goals for improving health and helping people thrive,” said Thom Ludtke, Vice President of Creative Services at Dobies Health Marketing. “We are fortunate to work with so many organizations who recognize what’s possible with the right blend of strategy and creativity.”…

For The NBRC and Dobies Health Marketing, Gold Telly Spotlights the Mission Behind the Marketing

August 8, 2023/in Creative Advertising, Dobies Health Marketing News/by Dobies Health Marketing

Respiratory therapists save lives, but they can also make dreams come true – even seemingly impossible dreams.

As healthcare marketers, we are fortunate to partner with many organizations driven to save lives. The following article features our work with The National Board for Respiratory Care and the More RTs national public awareness campaign. The goal is to ensure respiratory care excellence is recognized and never in short supply – and the message is receiving acclaim. Here’s that story:…

Dobies Health Marketing and Clients Celebrate Advertising Excellence Awards

December 16, 2022/in Creative Advertising, Dobies Health Marketing News, Video Marketing/by Dobies Health Marketing

KANSAS CITY, Mo. – Dobies Health Marketing is celebrating national and state recognition in 2022 for several of its clients’ campaign initiatives.

Together, the strategy-first healthcare marketing agency and its clients were awarded for creative excellence with Tellys, Aster awards and Healthcare Advertising awards – for which they were selected among thousands of entries from across the country – as well as Emerald awards for advertising in Kansas…

Dobies Health Marketing, Clients Bring Home Prestigious Awards for Branding, Advertising

October 30, 2020/in Creative Advertising, Healthcare Branding, Video Marketing/by Dobies Health Marketing

KANSAS CITY, Mo. – Dobies Health Marketing is celebrating national and state recognition for several of its clients’ healthcare branding and advertising initiatives in 2020. From rebranding an Inc. 5000 business solutions firm to promoting specialization in respiratory care and advertising hospital services directly to consumers, the work being recognized this year is a testament to the comprehensive expertise of the Dobies Health Marketing team.

Highlights of 2020 award successes include:…

Hospital Advertising Strategies to Recapture Patient Volume During the Pandemic

September 16, 2020/in Creative Advertising, Healthcare Marketing Strategy/by Julie Amor, MHA

The first six weeks of this pandemic cut patient volume in half for U.S. health systems. Now, six months in and counting, emergency rooms continue to see patient visits down by 25% due to consumer fears of COVID-19 transmission mixed with increased use of telehealth and other alternate care settings. While trends are definitely up for virtual care, increasing overall volume for primary and specialty care remains a priority for most hospitals. From surgical, stroke and cardiac care to wellness exams, health screenings, rehab therapy, chronic care management and more, your patients have been delaying necessary care. How can you re-engage them in their health and recapture that patient volume?

Some hospital marketers are using industry list-serves to compare ideas with colleagues, occasionally sharing examples of tactics or key messages – but we know a better way. We dove into soviews+, our hospital competitive profiling solution, to share recent television spots (streaming and broadcast), digital video and other creative in market as another source of inspiration…

Win the Battle for Share of Voice and Market Share Growth

June 22, 2020/in Creative Advertising, Digital Marketing/by Julie Amor, MHA

For hospital advertising, it takes more than creative concepts to produce long-term results. Especially now, as hospitals resume and reshape their 2020 advertising plans in the wake of monumental disruption, strategy remains a crucial part of the equation. As studies have shown, share of voice feeds market share, and market share feeds profitability.

Moving the needle in the right direction requires a smart, strategic approach to hospital advertising — and to be strategic, you need data that go beyond dollars and cents. For instance, you may know what your competitors are spending on total ad buys, but do you know what, specifically, those ads are communicating? What spaces are they claiming in your market, and which top drivers are they successfully tapping into? The answers to those questions and more illuminate your opportunities for elevated positioning…

Programmatic Media Buying: The Smarter Way to Reach Your Target Audience

May 26, 2020/in Creative Advertising, Digital Marketing/by Julie Amor, MHA

As a healthcare marketer, how well do you know the online habits of your target audience? For example, are they more likely to visit websites about gardening, sporting goods or fashion? What news sites do they read, and which social media outlets get most of their attention?

Maybe you already have those answers, maybe you don’t. Either way, how will that information drive your media plan? Savvy marketers understand that today’s targeting options have evolved far beyond site-specific media buying, the traditional method of casting a wide net across a narrow field of websites where you most expect to find your targets. Now you have programmatic media in your toolkit – the smarter way to reach target audiences wherever they live, work and play online…

Dobies Health Marketing and Grapevine Designs Collaborate to Support the KC Healthcare Community

May 1, 2020/in Creative Advertising, Healthcare Marketing Strategy/by Dobies Health Marketing

KANSAS CITY, Mo. (May 1, 2020) – As part of their shared commitment to serving the local community, the teams at Dobies Healthcare Marketing and Grapevine Designs donated time and talent to support the launch of a new initiative from the Kansas City Healthcare Communicators Society (KCHCS). The program, called KC Loves Healthcare, recognizes and honors healthcare professionals and support teams throughout Kansas City for their heroic work and dedication.

“We commend KCHCS for creating the KC Loves Healthcare program, and we are proud to join with Grapevine Designs in contributing our resources to support the message,” said Carol Dobies, MBA, founder and chief executive officer of Dobies Health Marketing. “With local healthcare heroes doing everything they can for our KC communities from the front lines of COVID-19, there is no better time than now to lift them up by showing our shared appreciation.”…

Is Advanced TV in Your Media Plan? How to Safeguard Share of Voice this Political Season

April 1, 2020/in Creative Advertising, Healthcare Marketing Strategy/by Julie Amor, MHA

Right now it is understandable that COVID-19 coverage is dominating the airwaves (and likely your own communications, too). But when that subsides, we will still find ourselves in the midst of an attention-grabbing election year. Huge coffers of political ad dollars will be dispatched to command as much share of voice in your market as possible between now and November. The question is: How can you break through the noise so your own TV advertising dollars are well spent in the face of so much competition for consumer attention?

The answer: Advanced TV. And here’s why:…