Expect the unexpected – that’s the first fundamental when it comes to managing a crisis. The others: Crisis is never convenient, addressing the crisis correctly can help resolve it, and playbooks are essential. At a recent conference of the Kansas Association of Public Information Officers, our Director of Marketing and Client Services, Lindsey Elliott, shared […]
For rural hospitals and healthcare providers, understanding patients – who they are and how they interact with you, each other and your larger urban center competitors – is an important aspect of patient experience and marketing strategy. While patient care is, of course, always the top priority, the goals of being patient-centric and consumer-centric are […]
October is National Health Literacy Month – an important reminder to reflect on our roles in helping every patient and consumer understand the health options before them. Whether you provide care or promote those who do, communicating in ways that are clear for everyone can make a very healthy difference. Because healthcare options are typically […]
Kansas City, Mo – From international Tellys to national Asters and Healthcare Advertising Awards – and the prestigious Kansas Emerald Awards – Dobies Health Marketing and its clients are proud to achieve top honors for advertising excellence again this year. “Because we focus exclusively on healthcare, we genuinely share our clients’ goals for improving health […]
Respiratory therapists save lives, but they can also make dreams come true – even seemingly impossible dreams. As healthcare marketers, we are fortunate to partner with many organizations driven to save lives. The following article features our work with The National Board for Respiratory Care and the More RTs national public awareness campaign. The goal […]
Thought leadership – it’s a term that has gained a lot of traction in healthcare in recent years. But what does it really mean? Who should strive to become a thought leader, and why or how? There isn’t always a clear consensus on how to define it, but at its core, a thought leader is […]
KANSAS CITY, Mo.— As healthcare companies across the industry seek new marketing strategies and tactics that engage and target consumers, Dobies Health Marketing continues to build on its highly specialized team. To grow and expand in response to the changing needs of their healthcare industry clients, the Kansas City-based agency announced today that Marketing and […]
It’s a new year, and we’re very excited about the many opportunities we are seizing for and with our clients in the months ahead. What is your organization planning to focus on this year to bring your goals to life? From the strategic to the creative and everything in between, the most effective healthcare marketing, […]
KANSAS CITY, Mo. – Dobies Health Marketing is celebrating national and state recognition in 2022 for several of its clients’ campaign initiatives. Together, the strategy-first healthcare marketing agency and its clients were awarded for creative excellence with Tellys, Aster awards and Healthcare Advertising awards – for which they were selected among thousands of entries from […]
Jordan Kloewer, our senior health data analyst, recently led a discussion at the KC HEALTH Communicators’ fall 2022 conference. His presentation, “Data-Driven Marketing: Leveraging Data for Focus and Measuring What Matters Most,” explored best practices for informing smart hospital marketing plans. Key takeaways from Jordan’s presentation are summarized below. We all know healthcare generates a […]
